Seminar "Communicating in Multicultural Britain"

Is your business engaging and communicating effectively with ethnic communities?

The UK's demographics are changing fast. Good communicators and business leaders need to understand and acknowledge the business case for engaging with ethnic communities. The one size fits all approach is no longer enough to ensure that your brand's messages are being heard by everybody.

'Communicating in Multicultural Britain' is a half day seminar taking place at the Chartered Institute of Public Relations on the 2nd September 2008.  The event is presented by Bright Star Public Relations Ltd and will provide practical knowledge about how to engage with ethnic communities in order to build brand awareness and affinity. With an ethnic media panel discussion, latest insights on research, case studies presented by industry leaders and a focus on diversity in the workplace this is an event not to miss.

The seminar will be particularly useful to public relations, marketing and advertising practitioners. It will also be relevant to business leaders that are committed to understanding and engaging with the UK's ethnic communities in order to grow their business in a socially responsible manner.

You will leave the seminar armed with a new way of thinking and with tools that will enhance your brand's communication campaigns.

Members of Supplier Diversity Europe can benefit from a 15% discount by entering the discount code SDE1 when booking online before the 1st August 2008.